air max 1 flyknit seeding kit
Lead designer on the Nike x Smashbox AM1 Flyknit seeding kit. Tasked with creating a premium package that remained true to both brands design aesthetic.
The kit contained a pair of Air Max 1 Flyknit sneakers, a custom packaged liquid lipstick, a custom branded cosmetic kit, and a personalized sneaker pouch.
Abstracted elements of the shoe were blown up and used to create sleeves for three different liquid lipsticks.
Abstracted Flyknit material was used create a textural cosmetic component.