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Air Max 1 Flyknit Seeding Kit

air max 1 flyknit seeding kit

Lead designer on the Nike x Smashbox AM1 Flyknit seeding kit. Tasked with creating a premium package that remained true to both brands design aesthetic.

 
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seeding kit

The kit contained a pair of Air Max 1 Flyknit sneakers, a custom packaged liquid lipstick, a custom branded cosmetic kit, and a personalized sneaker pouch.

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cosmetic sleeve

Abstracted elements of the shoe were blown up and used to create sleeves for three different liquid lipsticks.

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cosmetic component

Abstracted Flyknit material was used create a textural cosmetic component.