Color Correction Campaign
Looking for new ways to graphically translate the benefits of color correcting sticks. And telling a bold color story unique to product pay off.
Using minimalistic product styling to elegantly show the unique nature of product packaging components.
Using unconventional prop styling to visually convey longer and fuller lashes, using the actual products.
Studio Skin Campaign
Created a studio lighting technique unique to Smashbox social photography.
Coachella x Smashbox
Art directing the look and feel of influencer shoots feel on brand to Smashbox.
Lay Down Photography
Identifying new ways to style lay downs that feel relevant to the consumer and integrate both beauty and non beauty products.